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Ikea's posts - English uPOST

Megan Reynolds Megan Reynolds Jul 15, 2019.

The New Ikea 'Store' Isn't Really a Store

The New Ikea 'Store' Isn't Really a Store

Most of the pleasure of going to Ikea is the same as going to any other store: selecting an item to buy and then leaving with said item so that you and your lover might spend an evening arguing over the proper construction of a KALLAX. The new Ikea store, set to open in New York City sometime in 2019, will be just like a regular Ikea, minus one small detail: you won’t be able to actually buy...

Kelly Faircloth Kelly Faircloth Mar 30, 2019. 22 comments

Ikea Is Pivoting to Self-Care, Because If There's One Time You Need Self-Care, It's After Going to Ikea 

Ikea Is Pivoting to Self-Care, Because If There's One Time You Need Self-Care, It's After Going to Ikea 

The latest brand to hop on the self-care bandwagon is Ikea. This is great, because if there’s one time you truly need some self-care, it’s after slogging through Ikea and then trying to assemble some of their furniture, before sitting in the middle of your floor and crying in frustration.

Fast Company reported on the launch of their new limited-edition Tänkvärd collection, which does include...

22 Comments

Hannah Gold Hannah Gold Jun 09, 2018. 11 comments

Solange's Saint Heron Is Collaborating With IKEA on Something 

Solange's Saint Heron Is Collaborating With IKEA on Something 

When I think of IKEA, I feel nothing. Yet the Swedish-founded, DIY-assembly furniture conglomerate is known for inspiring bad associations. It’s where couples break up. Where dreams go to die. Where they somehow screwed up meatballs. Where it suddenly dawns on you that minimalism is bullshit and you want to live, but don’t know how.

Which is all to say, a collaboration with Solange Knowles and...

11 Comments

Maria Sherman Maria Sherman May 02, 2018. 17 comments

Swedish Meatballs: "We're Turkish!"

Swedish Meatballs: "We're Turkish!"

Buckle up, IKEA brunchers! Swedish meatballs, the national dish of Sweden, ain’t Swedish at all. According to the country’s official Twitter account (not the great @sweden operated by a different Swedish citizen each week, but @swedense), “Swedish meatballs are actually based on a recipe King Charles XII brought home from Turkey in the early 18th century. Let’s stick to the facts!”

Apparently...

17 Comments

Mark Shrayber Mark Shrayber Feb 21, 2018. 8 comments

IKEA Now Offers Virtual Weddings (Some Assembly Required)

IKEA Now Offers Virtual Weddings (Some Assembly Required)

The dream of the 90s is alive: You can still get legit married in a virtual ceremony! You haven’t missed your chance! All this technology, it is all for you! From IKEA! Because the company that you associate with cheap furniture, Allen wrenches and hours of frustration is now in the wedding game.

You could have a virtual IKEA wedding for a variety of reasons: First, weddings are...

8 Comments

Aimée Lutkin Aimée Lutkin Jan 11, 2018. 19 comments

Take a Piss On This Ikea Ad to Find Out If You're Pregnant

Take a Piss On This Ikea Ad to Find Out If You're Pregnant

Have you longed for the day when you would be expecting a child? Did you imagine that sacred moment of discovery as a promotional tie-in for an Ikea product that involved sprinkling piss on a magazine? Well. Good news.

Co. Design reports that Ikea has paired up with Mercene Labs, which specializes in coating strange new surfaces with even stranger chemical compounds. A small box at the bottom...

19 Comments

Clover Hope Clover Hope Dec 14, 2017. 24 comments

Ikea Finally Recalls Millions of Its Deadly Dressers

Ikea Finally Recalls Millions of Its Deadly Dressers

After a string of both deaths and consumer complaints about the risk of its dressers tipping over and causing injury, Ikea is recalling 29 million dressers.

The dressers—which Ikea advises customers to anchor to a wall to avoid harm—have led to a number of accidents, including the deaths of three toddlers in the past two years. Curren Collas’ mother found him trapped under an Ikea dresser in...

24 Comments

Ellie Shechet Ellie Shechet Oct 31, 2017. 16 comments

IKEA Works With UN to Provide 10,000 Temporary Homes for Syrian Refugees

IKEA Works With UN to Provide 10,000 Temporary Homes for Syrian Refugees

Although Ben Carson might have us believe otherwise, many refugees living in camps around the world are struggling to survive.

IKEA’s humanitarian arm, Ikea Foundation, has designed a fleet of smart homes to help serve the nearly 60 million people worldwide who have been forced from their homes, the Christian Science Monitor reports. Unlike the flimsy tents that generally populate hellish...

16 Comments

Kelly Faircloth Kelly Faircloth Sep 22, 2017. 24 comments

Wanna Put Your Relationship Through Its Paces? Try IKEA! 

Wanna Put Your Relationship Through Its Paces? Try IKEA! 

Sometimes, you look at a romantic partner, and you think, “I’m really feeling this, but how do I know if Snugglepants here is really along for the ride?” Well, if you’re looking for a relationship stress test, you could do worse than a trip to your local IKEA.

The Washington Post welds together several recent pieces about the emotional power of IKEA. Apparently it makes a great first date;...

24 Comments

Aimée Lutkin Aimée Lutkin Aug 25, 2017. 17 comments

Mean Dad Ikea Says No More Illegal Teen Sleepovers Allowed

Mean Dad Ikea Says No More Illegal Teen Sleepovers Allowed

Cool teen YouTubers Bakuna Fatata posted a video in August showing them sneaking into an Ikea, hiding until closing time, then having their very own sleepover, Basil E. Frankweiler-style. This very awesome idea touched a nerve with teens all over the globe, who are now having super fun furniture warehouse slumber parties that are, frankly, really starting to tick Ikea off.

The BBC

17 Comments

Kara Brown Kara Brown Aug 18, 2017. 19 comments

This Is My Final Word on Pete Souza's Alleged Shade (It's Not Shade)

This Is My Final Word on Pete Souza's Alleged Shade (It's Not Shade)

Apropos of absolutely nothing, I’ve been having an extremely frustrating denim experience. I recently ordered a new pair of jeans in the same size and cut that I’ve purchased three previous times. When they arrived, the jeans didn’t fit. I returned them and reordered another pair. Then I ordered a second pair and decided to compare the two and return one.

WELL, when I finally got both pairs...

19 Comments

Kelly Faircloth Kelly Faircloth Aug 18, 2017. 20 comments

Peek at How IKEA Tailors Its Catalogs for Different Markets Around the World 

Peek at How IKEA Tailors Its Catalogs for Different Markets Around the World 

That fat IKEA catalog that lands with a thud in mailboxes worldwide around this time annually is apparently a massive undertaking that requires tailoring to a global-spanning array of tastes. Sometimes that means cropping photos for smaller kitchens; sometimes that means cropping out the women.

Over at Quartz, Anne Quito recounts the immense efforts that go into the annual production, which...

20 Comments

Whitney Kimball Whitney Kimball Aug 17, 2017. 24 comments

IKEA Smells Like Meatballs and Broken Relationships

IKEA Smells Like Meatballs and Broken Relationships

IKEA, a shopping experience so miserable that it should only be undertaken with blood relatives, is releasing a home fragrance line which aims to, in small part, turn the IKEA environment into Proustian memory.

Let me explain. People announces that, in 2019, IKEA will release a fragrance collaboration with Swedish perfumer Byredo to create smells “communicated beyond scented candles” which...

24 Comments

Hannah Gold Hannah Gold Aug 17, 2017. 23 comments

Trump Made Up a Swedish Terrorist Attack

Trump Made Up a Swedish Terrorist Attack

Swedes completed the three stages of processing a blatant Trump administration lie (confusion, followed by anger, followed by Twitter jokes), after the president implied at a rally in Florida on Saturday that Sweden experienced a terrorist attack on Friday.

“You look at what’s happening,” Trump told the crowd. “We’ve got to keep our country safe. You look at what’s happening in Germany, you...

23 Comments

Kelly Faircloth Kelly Faircloth Aug 17, 2017. 11 comments

Those Night's Watch Cloaks from Game of Thrones Are Legit Just Aged IKEA Rugs 

Those Night's Watch Cloaks from <i>Game of Thrones </i>Are Legit Just Aged IKEA Rugs 

The Night’s Watch, true to their backstory as a borderline forgotten and perpetually underfunded Westerosi institution, are actually literally running around wearing beat-to-shit Ikea rugs.

That perfect detail comes via Quartz. Costumer Michele Clapton revealed the fact in a talk at the Getty last year, laughing as she admitted that “We take anything we can!”

“We cut and we shaved them, and...

11 Comments

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