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Alanis King Alanis King Sep 24, 2019. 19 comments

Rich Energy: Not Dead Yet!

Rich Energy: Not Dead Yet!

Spooky season is almost upon us, which means it’s time for zombies and ghouls and haunted graveyards to be temporarily fashionable once again. But this fall, rising from the dead isn’t just for the folks in the Halloween movies. It may also be for Rich Energy, our dearly departed sponsor of the Haas Formula One team.

That’s right, kids. In terms of its presence on the world stage of...

19 Comments

Elizabeth Werth Elizabeth Werth Sep 09, 2019. 23 comments

Haas F1 Is Done With Rich Energy

Haas F1 Is Done With Rich Energy

Pour one out for Rich Energy, race fans (if you were ever able to find an actual can of Rich Energy to pour out, that is). The saga looks like it’s finally over. The embattled would-be energy drink company and its bombastic leader are finally parting ways with the Haas Formula One team.

Here’s the tweet from Haas F1 confirming the split:


While Haas cites the split as being amicable, I can’t...

23 Comments

Alanis King Alanis King Aug 30, 2019. 5 comments

The Rich Energy Drama May Be Back Once Again

The Rich Energy Drama May Be Back Once Again

Rich Energy, the mysterious and regularly embattled energy-drink company that adorns the Haas Formula One Team’s race cars, will apparently make a decision on its future as the team’s sponsor soon. But in the meantime, some other interesting things are happening: Rich Energy’s former CEO, who was removed amid countless problems at the company, appears to be back.

On Thursday, Motorsport.com...

5 Comments

Patrick George Patrick George Jul 26, 2019. 6 comments

Netflix's Formula One: Drive To Survive Returns In 2020 With All Teams Involved

Netflix's Formula One: Drive To Survive Returns In 2020 With All Teams Involved

I’ll happily admit to being wrong about Netflix’s documentary series Formula 1: Drive to Survive . After learning the depths of F1's own involvement, I figured it’d be a sanitized, glorified ad for the racing series, empty of anything truly interesting or controversial. That wasn’t the case at all. While it wasn’t always perfect, it was mostly a compelling and fascinating watch for fans and...

6 Comments

Alanis King Alanis King Jul 18, 2019. 16 comments

Now Red Bull Might Be Suing Rich Energy

Now Red Bull Might Be Suing Rich Energy

Since it entered Formula One last year as the little-known sponsor of America’s team with a murky past , Rich Energy has been dedicated to taking on its sworn enemy, Red Bull, in a rather one-sided rivalry both on and off the track. But Red Bull is finally answering, it appears, with a claim of trademark infringement.

The Rich Energy Twitter account, which is full of random gems and...

16 Comments

Patrick George Patrick George Jul 17, 2019. 23 comments

Embattled F1 Sponsor Rich Energy Is Now 'Lightning Volt Limited,' CEO William Storey Is Out

Embattled F1 Sponsor Rich Energy Is Now 'Lightning Volt Limited,' CEO William Storey Is Out

On my best day, I don’t think I could’ve concocted the bizarre story about Haas Formula One sponsor Rich Energy: a supposed energy drink empire out of Great Britain, aimed directly at Red Bull, with a shady past and a bombastic CEO who comes off on Twitter like racing’s bargain-basement Donald Trump. Evidently, some folks at Rich Energy have had enough, because the company’s apparently...

23 Comments

Alanis King Alanis King Jul 15, 2019. 17 comments

Looks Like Haas F1 Is Going After Rich Energy

Looks Like Haas F1 Is Going After Rich Energy

The person behind the Twitter account for embattled Haas Formula One sponsor (?) Rich Energy, who might or might not have had too many energy drinks this week, has been busy. In a recent attempt to reveal the “#truth,” the account posted what seems to be the details of its own sponsorship deal with Haas—which Haas, naturally, wants to collect on.

The latest tweet from the Rich Energy account...

17 Comments

Alanis King Alanis King Jul 13, 2019. 18 comments

Power Struggle at Rich Energy Continues as It's Accused of Stiffing Whyte Bikes $45,000

Power Struggle at Rich Energy Continues as It's Accused of Stiffing Whyte Bikes $45,000

Rich Energy, the mysterious British energy-drink company plastered across the Haas Formula One Team’s cars, is having quite the week. From a later-refuted statement that it would end its Haas partnership over “poor performance” and “PC attitude,” to an apparent power struggle within the company, things are weird as ever at the would-be beverage empire.

F1 Sponsor Rich Energy Now Blames...

18 Comments

Patrick George Patrick George Jul 11, 2019. 20 comments

F1 Sponsor Rich Energy Now Blames Rogue Employee for Yesterday’s Bizarre 'PC Attitude' Tweet [UPDATE]

F1 Sponsor Rich Energy Now Blames Rogue Employee for Yesterday’s Bizarre 'PC Attitude' Tweet [UPDATE]

Here I was, deeply sad that we might be seeing the end to the saga of extremely suspicious energy drink company Rich Energy as a sponsor of a Formula One team. It was a fun ride while it lasted, I supposed, but doomed to end with a tweet saying the drink company was parting ways with Haas F1 over a “PC attitude.” But! It might not be over yet, even though no one seems exactly sure what the...

20 Comments

Alanis King Alanis King Jul 11, 2019. 21 comments

Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]

Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]

Rich Energy, the enigmatic British energy-drink company that came aboard the Haas Formula One Team’s cars this year and brought a whole lot of questions of legitimacy with it, tweeted Wednesday that it has terminated its contract with the team. The tweet cited “poor performance” and a “PC attitude” in F1.

The tweet came as a shock, even more so than Rich Energy’s usual tweets do, since the...

21 Comments

Aaron Brown Aaron Brown Jul 05, 2019. 22 comments

We Tried Rich Energy, the Shady Energy Drink Sponsoring America’s F1 Team

We Tried Rich Energy, the Shady Energy Drink Sponsoring America’s F1 Team

When we learned that Rich Energy, Haas F1's mysterious and seemingly sketchy sponsor, could be purchased online, we knew we had to try it. So we did! And we did so on camera.

Actually, if you’re a truly loyal reader, you may remember that we tried it once before. Jalopnik Contributor Alex Goy got his hands on some Rich Energy in England, and said it “tastes like ass.”

The Mysterious Energy...

22 Comments

Alanis King Alanis King Jun 29, 2019. 19 comments

Haas F1 Sponsor Rich Energy Denied Appeal After Losing Logo Case

Haas F1 Sponsor Rich Energy Denied Appeal After Losing Logo Case

Rich Energy, the enigmatic sponsor of the Haas Formula One team, got taken to court over its logo recently and lost. The energy-drink maker said afterward that it was looking forward to returning to court so the “truth” could “emerge,” but Rich Energy was just denied its request for an appeal.

The official denial of Rich Energy’s request to appeal the copyright judgement from May, reported...

19 Comments

Elizabeth Werth Elizabeth Werth Jun 14, 2019. 23 comments

You Can Finally Buy Rich Energy in the U.S. Through Walmart

You Can Finally Buy Rich Energy in the U.S. Through Walmart

Rich Energy , Haas F1's mysteriously elusive energy drink sponsor, has been in the headlines for plenty of scandals lately. But the main mystique is that it’s been all-but impossible for us American race fans to get our hands on the stuff. But now, blessedly, you can finally acquire this “premium” libation at America’s favorite retailer: Walmart.

While Rich Energy does offer some cans...

23 Comments

Alanis King Alanis King Jun 11, 2019. 24 comments

Rich Energy Is Tweeting Through It

Rich Energy Is Tweeting Through It

Much like every other facet of the company , mystery Haas Formula One energy-drink sponsor Rich Energy’s official Twitter account has a lot going on—most of it resulting in more wide-eyed head tilts than anything else. It can be a real trip.

Many of Rich Energy’s posts are either retweets about the company or various sports teams it has partnered with, like Haas, or posts from its account...

24 Comments

Alanis King Alanis King Jun 07, 2019. 24 comments

Rich Energy Pulls Logo From Haas F1 Cars After Loss in Copyright Case

Rich Energy Pulls Logo From Haas F1 Cars After Loss in Copyright Case

Rich Energy, the mysterious energy-drink sponsor of the Haas Formula One Team that seems to perpetually create more questions than answers for onlookers, has, after being taken to court on copyright allegations and losing, pulled its now-infamous stag logo from the team’s cars for this weekend’s Canadian Grand Prix.

But the call to remove the logo isn’t about the court ruling, Rich Energy...

24 Comments

Elizabeth Werth Elizabeth Werth May 29, 2019. 23 comments

My Journey to Find Rich Energy at the Indy 500 Ends With More Questions than Answers

My Journey to Find Rich Energy at the Indy 500 Ends With More Questions than Answers

When you go to the Indy 500, you don’t expect The Big Question that everyone asks to you to be, “Are you going to try Rich Energy?” But with photos circulating on social media of cans of the now-infamous drink that somehow sponsors a Formula One team, it was what everyone wanted to know. And so I had to deliver.

When you go to a race, you can usually walk away with a lot of free shit if you...

23 Comments

Alex Goy Alex Goy May 21, 2019. 24 comments

The Mysterious Energy Drink Sponsoring America’s F1 Team Tastes Like Ass

The Mysterious Energy Drink Sponsoring America’s F1 Team Tastes Like Ass

A while back, Jalopnik’s own Alanis King and Elizabeth Blackstock looked in to Formula One’s strangest sponsor, Rich Energy . If you’re baffled as to how a come-out-of-nowhere energy drink that’s difficult to find (at best) can sponsor an F1 team, you’re not alone. Amid the facts and figures in that story, what stuck out to me is that Rich Energy is apparently available in the UK, yet the six...

24 Comments

Alanis King Alanis King May 15, 2019. 24 comments

Haas F1's Main Sponsor Went to Court Over Its Logo and Then Things Got Weird

Haas F1's Main Sponsor Went to Court Over Its Logo and Then Things Got Weird

Rich Energy, the mystery sponsor of the Haas Formula One Team that only gets more mysterious with further research, became the subject of a recent copyright claim when British company Whyte Bikes noticed their logos looked oddly similar. In a scathing judgement this month, Rich Energy lost the case.

Rich Energy didn’t simply lose the case, though. The judge wrote a blistering description of...

24 Comments

Alanis King Alanis King Apr 10, 2019. 24 comments

What You Find When You Look Into Rich Energy, the Mystery Sponsor of America’s F1 Team

What You Find When You Look Into Rich Energy, the Mystery Sponsor of America’s F1 Team

This year, the only American team in Formula One debuted with a new look and a new title sponsor. Rich Energy, an “elite” energy drink for “the discerning customer,” stands proud as Haas F1’s partner for the 2019 F1 season. But few can find Rich Energy for sale, and people are having an even harder time finding out where the company’s money comes from—or if it has any at all.

The Australian...

24 Comments

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