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Alanis King Alanis King Oct 09, 2019. 17 comments

Haas Confirms It's An Independent F1 Team That Doesn't Need Rich Energy Anyway

Haas Confirms It's An Independent F1 Team That Doesn't Need Rich Energy Anyway

The Haas Formula One team entered into a title sponsor partnership with British energy drink company Rich Energy that went down as well as a can of Rich Energy goes down: not great . But it seems like our early suspicions were true. When the Rich Energy deal tanked, Haas had cash to fill the void.

The Mysterious Energy Drink Sponsoring America’s F1 Team Tastes Like Ass

A while back,...

17 Comments

Alanis King Alanis King Sep 21, 2019. 12 comments

Haas F1 Team On Why It Didn’t Hire Nico Hülkenberg: We Need To Fix Our Car First

Haas F1 Team On Why It Didn’t Hire Nico Hülkenberg: We Need To Fix Our Car First

Renault Formula One driver Nico Hülkenberg is currently out of a ride next year, since with only 20 cars, F1 silly season is basically a prolonged game of musical chairs. Rest assured, though, Haas F1 was considering him—only to realize they needed to fix their race car before screwing around with anything else.

Given the rest of the drama over there lately, that’s probably for the best.

Haas

12 Comments

Elizabeth Werth Elizabeth Werth Sep 09, 2019. 23 comments

Haas F1 Is Done With Rich Energy

Haas F1 Is Done With Rich Energy

Pour one out for Rich Energy, race fans (if you were ever able to find an actual can of Rich Energy to pour out, that is). The saga looks like it’s finally over. The embattled would-be energy drink company and its bombastic leader are finally parting ways with the Haas Formula One team.

Here’s the tweet from Haas F1 confirming the split:


While Haas cites the split as being amicable, I can’t...

23 Comments

Alanis King Alanis King Jul 15, 2019. 17 comments

Looks Like Haas F1 Is Going After Rich Energy

Looks Like Haas F1 Is Going After Rich Energy

The person behind the Twitter account for embattled Haas Formula One sponsor (?) Rich Energy, who might or might not have had too many energy drinks this week, has been busy. In a recent attempt to reveal the “#truth,” the account posted what seems to be the details of its own sponsorship deal with Haas—which Haas, naturally, wants to collect on.

The latest tweet from the Rich Energy account...

17 Comments

Alanis King Alanis King Jul 13, 2019. 18 comments

Power Struggle at Rich Energy Continues as It's Accused of Stiffing Whyte Bikes $45,000

Power Struggle at Rich Energy Continues as It's Accused of Stiffing Whyte Bikes $45,000

Rich Energy, the mysterious British energy-drink company plastered across the Haas Formula One Team’s cars, is having quite the week. From a later-refuted statement that it would end its Haas partnership over “poor performance” and “PC attitude,” to an apparent power struggle within the company, things are weird as ever at the would-be beverage empire.

F1 Sponsor Rich Energy Now Blames...

18 Comments

Patrick George Patrick George Jul 11, 2019. 20 comments

F1 Sponsor Rich Energy Now Blames Rogue Employee for Yesterday’s Bizarre 'PC Attitude' Tweet [UPDATE]

F1 Sponsor Rich Energy Now Blames Rogue Employee for Yesterday’s Bizarre 'PC Attitude' Tweet [UPDATE]

Here I was, deeply sad that we might be seeing the end to the saga of extremely suspicious energy drink company Rich Energy as a sponsor of a Formula One team. It was a fun ride while it lasted, I supposed, but doomed to end with a tweet saying the drink company was parting ways with Haas F1 over a “PC attitude.” But! It might not be over yet, even though no one seems exactly sure what the...

20 Comments

Alanis King Alanis King Jul 11, 2019. 21 comments

Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]

Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]

Rich Energy, the enigmatic British energy-drink company that came aboard the Haas Formula One Team’s cars this year and brought a whole lot of questions of legitimacy with it, tweeted Wednesday that it has terminated its contract with the team. The tweet cited “poor performance” and a “PC attitude” in F1.

The tweet came as a shock, even more so than Rich Energy’s usual tweets do, since the...

21 Comments

Alanis King Alanis King Jun 07, 2019. 24 comments

Rich Energy Pulls Logo From Haas F1 Cars After Loss in Copyright Case

Rich Energy Pulls Logo From Haas F1 Cars After Loss in Copyright Case

Rich Energy, the mysterious energy-drink sponsor of the Haas Formula One Team that seems to perpetually create more questions than answers for onlookers, has, after being taken to court on copyright allegations and losing, pulled its now-infamous stag logo from the team’s cars for this weekend’s Canadian Grand Prix.

But the call to remove the logo isn’t about the court ruling, Rich Energy...

24 Comments

Alanis King Alanis King May 15, 2019. 24 comments

Haas F1's Main Sponsor Went to Court Over Its Logo and Then Things Got Weird

Haas F1's Main Sponsor Went to Court Over Its Logo and Then Things Got Weird

Rich Energy, the mystery sponsor of the Haas Formula One Team that only gets more mysterious with further research, became the subject of a recent copyright claim when British company Whyte Bikes noticed their logos looked oddly similar. In a scathing judgement this month, Rich Energy lost the case.

Rich Energy didn’t simply lose the case, though. The judge wrote a blistering description of...

24 Comments

Alanis King Alanis King Apr 10, 2019. 24 comments

What You Find When You Look Into Rich Energy, the Mystery Sponsor of America’s F1 Team

What You Find When You Look Into Rich Energy, the Mystery Sponsor of America’s F1 Team

This year, the only American team in Formula One debuted with a new look and a new title sponsor. Rich Energy, an “elite” energy drink for “the discerning customer,” stands proud as Haas F1’s partner for the 2019 F1 season. But few can find Rich Energy for sale, and people are having an even harder time finding out where the company’s money comes from—or if it has any at all.

The Australian...

24 Comments

Elizabeth Werth Elizabeth Werth Mar 27, 2018. 24 comments

Haas F1 Messed Up Their Best Race Yet Because Of A Wheel Nut

Haas F1 Messed Up Their Best Race Yet Because Of A Wheel Nut

Things were looking pretty great for the Haas F1 team during Sunday’s Australian Grand Prix. With both Kevin Magnussen and Romain Grosjean qualifying in the top 10 and moving up to run 4th and 5th at the race start, it was hard not to be somewhat optimistic. If the drivers held those positions, the American team would score its best finish ever, not to mention a whole heap of points,...

24 Comments

Stef Schrader Stef Schrader Feb 16, 2018. 21 comments

Haas Shows Off The First Halo F1 Car And It Doesn't Look Bad After All

Haas Shows Off The First Halo F1 Car And It Doesn't Look Bad After All

Haas skipped all the silly teasers other teams have been doing and surprise-revealed their entire new VF-18 Formula One car for 2018 this morning. It’s the first F1 car unveiled of 2018 with the newly mandated halo to better protect a driver’s head and upper body in the car. It looks shockingly okay.

The halo is the head protection device built over the driver’s cockpit on the car...

21 Comments

Stef Schrader Stef Schrader Oct 23, 2017. 10 comments

Almost Hitting Your Teammate Is A Real Pain In The Haas

Almost Hitting Your Teammate Is A Real Pain In The Haas

Free Practice 2 isn’t going so well so far for Haas Formula One driver Kevin Magnussen. First, he spun off track backwards right at “Haas Hill,” and then he had a close call with his teammate Romain Grosjean.

“Can he get out of the way, please?” Magnussen asked over the radio.

A less amused Grosjean remarked that this was “Superbly intelligent from Kevin.”

This isn’t the first close pass...

10 Comments

Stef Schrader Stef Schrader Sep 28, 2017. 24 comments

American Haas F1 Team Chooses Frenchman Romain Grosjean As Its First Driver: Report

American Haas F1 Team Chooses Frenchman Romain Grosjean As Its First Driver: Report

When the French and Americans come together on things, they tend to have good results. The Statue of Liberty. Pork roll on croissants. And now, Autosport reports that Lotus Formula One driver Romain Grosjean will drive for the first American-based F1 team in ages: Haas.

Haas team principal Günther Steiner said a while back that they were looking for experienced shoes to help them get their...

24 Comments

Raphael Orlove Raphael Orlove Sep 16, 2017. 24 comments

America's Newest F1 Team Accidentally Announces Romain Grosjean As Driver In URL

America's Newest F1 Team Accidentally Announces Romain Grosjean As Driver In URL

Haas F1 announced minutes ago that French F1 driver Romain “Scene of the Accident ” Grosjean will drive for them next year. Oddly, everyone already knew this because their website’s URL said so.

Let's All Mock F1's Crashiest Race Car Driver

Lotus F1's young driver Romain Grosjean crashes into other drivers a lot, like when he…

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Last week we already had a strong feeling that Gross...

24 Comments

Stef Schrader Stef Schrader Sep 16, 2017. 20 comments

American F1 Team Wants To Fix That Issue Of Too Few American Drivers

American F1 Team Wants To Fix That Issue Of Too Few American Drivers

Back when America’s one and only Formula One team Haas announced its drivers for its inaugural year, many fans were disappointed they didn’t give at least one seat to an American driver. They’re making good on that now, sort of, with the addition of American development driver Santino Ferrucci.

American F1 Team Won't Hire American Drivers Because It Wants To Win

With the addition of an...

20 Comments

Stef Schrader Stef Schrader Sep 15, 2017. 22 comments

The Nerve Center Of America's New F1 Team Is Actually In The UK

The Nerve Center Of America's New F1 Team Is Actually In The UK

The brand spanking new Haas Formula One team may be based in North Carolina, but much of the team’s work happens in the United Kingdom, in Banbury. CNN’s The Circuit got a sneak peek into all the preparation work that’s happening in the team’s overseas logistics center.

While Team Principal Günther Steiner mentions that Ferrari has been a huge help in getting the team started, any...

22 Comments

Raphael Orlove Raphael Orlove Sep 15, 2017. 21 comments

What's The Greatest American Racing Team Ever?

What's The Greatest American Racing Team Ever?

As Haas makes the jump to Formula 1, it’s a good time to look back on America’s most legendary, defiant, maybe even successful racing teams of the past.

I am a huge fan of Penske’s F1 effort in the ‘70s, which even got us a win at the ‘76 Austrian Grand Prix. The car was the Penske PC4, the driver was never-quite-champion John Watson from Northern Ireland.

I got to get up close with the car

21 Comments

Stef Schrader Stef Schrader Sep 06, 2017. 10 comments

Backmarkers Collide In The Pits Before The First F1 Race Of 2016 Even Starts

Backmarkers Collide In The Pits Before The First F1 Race Of 2016 Even Starts

So, there’s an “unsafe release” from a pit stall, and then there’s just plain letting your driver whack into another car. Someone in the Manor pits wasn’t paying enough attention when Manor driver Rio Haryanto was released smack-dab into Haas driver Romain Grosjean’s car during Free Practice 3.

Free Practice 3 had barely started when it brought us the first moment of genuine...

10 Comments

Stef Schrader Stef Schrader Sep 05, 2017. 16 comments

Even The Pope Could've Been Renault's Next Formula One Driver

Even The Pope Could've Been Renault's Next Formula One Driver

Current Renault Formula One driver Kevin Magussen is jumping ship to Haas in 2017. Renault may have been able to nail down 2015 24 Hours of Le Mans winner Nico Hülkenberg fairly quickly in the silly season, but they waffled so hard on the second seat that Magnussen joked that even the Pope had an offer.

Renault confirmed that Jolyon Palmer would stay with the team this week, however,...

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