LOADING ...

C8 Corvette Designer Director: 'Design It For A 10-Year-Old Kid'

Alanis King Aug 20, 2019. 14 comments

The Chevrolet Corvette, over its many decades, has garnered a reputation for its appeal to older men—an unfortunate stereotype for a vehicle that was pretty freakin’ sweet even before its eighth generation came around, and for the team that needs to market the car to younger folks in order for it to stay relevant.

But reputations aren’t easy to drive away from, which might be why the design director for the mid-engine C8 told his team to “design it for the 10-year-old kid.” That’s a little under the target driving audience, but hey—start ‘em young, right?

The C8 design director, Tom Peters, said that in a recent interview with Muscle Cars and Trucks, where he mentioned “keeping the current customer in mind” while “really” focusing on the younger buyer with the move of the engine from the front to the middle. That alone was enough to make the boomers mad .

Here’s more of what Peters said, via Muscle Cars and Trucks:

“We listen to our (current) customers as close as anybody does, but also you have to get the young new buyers. So I told my team to design it for the 10 year old kid,” said Peters. “Where I got that philosophy from, and one of the reasons I’m in the business, is that I can trace it all back to when I was about 10 years old and saw a Corvette Sting Ray for the first time. It had such a lasting impression, and I formulated a passion around that car. We wanted new customers and to break away from tradition, so I think that was a powerful way to approach it.”

That is, of course, a different vibe from when the last front-engine Corvette, the C7, launched for the 2014 model year. That year, GM was all about the traditions the past other generations folding into the new one, despite it being “all new.” Indeed, the key descriptor from GM’s design head Ed Welburn was, “a new Corvette Stingray that breaks from tradition, while remaining instantly recognizable as a Corvette the world over.”

But you know, this whole “going for the attention of the 10 year olds” thing is good. Are we not all perpetual 10 year olds, at heart? Do we not all want to go back to a time when race-car beds and supercar posters tacked onto our doors were not only socially acceptable, but considered “cool” decor, and when some unsuspecting visitor stepping on the die-cast cars scattered across the floor was their own problem, because those cars were there for a reason?

[H/t CarBuzz]

14 Comments

Other Alanis King's posts

What The Characters Of Yu-Gi-Oh Would Drive In The Year 2020 What The Characters Of Yu-Gi-Oh Would Drive In The Year 2020

No matter how much our parents might have yelled at us to go outside instead, the things we watched on television as kids can play a big role in our adult lives—as evidenced by the underlying commandments guiding this website and its regular visitors, who saw Fast and Furious as children and pledged their undying allegiance to the Toyota...

It's Never Really Goodbye It's Never Really Goodbye

When former Jalopnik Editor-in-Chief Patrick George reached out in 2015 about potentially writing for some car website with a funny name on weekends during college, I was flattered. Motorsports were my specialty, but I could learn regular cars for this kind of opportunity. How hard could it be?“Have you ever used Kinja?” was one of the first things he asked...

Oh Shit These Bitches Are Pink Oh Shit These Bitches Are Pink

The yellow splitter guards Dodge Charger and Challenger owners drive around with were never meant to be fashionable, as Dodge intended them as shipping protection to be removed by dealers. But they are, to the point that Dodge’s head designer said in October that a color change was under consideration.That color change seems to have happened, via a recent...

NASCAR Is Officially Testing A Sequential Shifter In Place Of Its Four-Speed Manual NASCAR Is Officially Testing A Sequential Shifter In Place Of Its Four-Speed Manual

NASCAR is testing a new car design scheduled to debut in its top-tier Cup Series in 2021, which would replace the sixth-generation race car that’s been run since 2013. In trying to get with the times, NASCAR is also testing a new transmission—a sequential in place of its long-run four-speed manual.Cup Series driver Erik Jones was testing the new...

Suggested posts

The C8 Corvette Isn't As Good On Gas As The C7 Was: Report The C8 Corvette Isn't As Good On Gas As The C7 Was: Report

The Corvette has always stood as a symbol of attainable American sports car values. It’s got a roaring V8, lots of bare-chested torque, and handling that can compete with the Yurpeens for a lot less green. And since the C5 generation at least, it’s been able to do that while sucking down less of the dino juice than you...

Detroit: 1; Chevrolet C8 Corvette: 0 Detroit: 1; Chevrolet C8 Corvette: 0

For those keeping score, Detroit currently leads the 2020 Chevrolet C8 Corvette by one point to zilch, due to the fact that a street-parked, mid-engine ‘Vette just had its wheels stolen. That makes Michigan’s overall score over the Corvette two-nothing, as the first point was scored by snow . Chevrolet C8 Corvette Bows Down To Its New Lord: Snow...

You Can Buy The First C6 Corvette Z06 For $79,000, But You Can't Take It On The Street You Can Buy The First C6 Corvette Z06 For $79,000, But You Can't Take It On The Street

There’s some kind of odd mystique surrounding the “first” model made of any material item, even though no one can tell the difference and No. 2 onward are likely a lot cheaper. If you’re into firsts, though, the first example of the sixth-generation Chevrolet Corvette Z06 to roll off the line is for sale for $79,000.But don’t think you’ll...

Two GM Engineers Arrested For Street Racing C8 Corvettes Two GM Engineers Arrested For Street Racing C8 Corvettes

Two General Motors employees were taken to jail earlier this week after the Kentucky State Police busted them for allegedly street racing C8 Corvette test vehicles. The incident involving two company-owned Corvettes that you can’t even buy yet took place this past Wednesday in Bowling Green, Kentucky, home to the Corvette manufacturing plant.According to a report by Automobile, Alexander...

Another 1.4 Million Takata Airbags Recalled After BMW Driver's Death Another 1.4 Million Takata Airbags Recalled After BMW Driver's Death

The Morning Shift All your daily car news in one convenient place. Isn't your time more important?Prev NextView All Folks, we’ve got another huge Takata airbag recall for you. Plus, some news about upcoming General Motors layoffs and a United Auto Workers guilty plea. All of this and more in The Morning Shift for Thursday, Dec. 5, 2019.1st Gear:...

You Can Get Over $9,000 Off A New C7 Corvette If You Already Own A Corvette You Can Get Over $9,000 Off A New C7 Corvette If You Already Own A Corvette

If you’re already a Chevy Corvette owner, you’re probably a huge fan of “big deals.” Well, GM is offering up a “big one” as it tries to sell the last of the front-engine C7 Corvettes, now offering over $9,000 to anyone who owns or leases any Corvette. What an upgrade!The Corvette has been around for over 60 years, which...

Please Leave The Corvette Alone Please Leave The Corvette Alone

The 2021 Ford Mustang Mach-E is having the impact we all feared, and now some people with bad ideas are already assuming General Motors will want to do something as stupid as take a legacy performance model and turn it into something fundamentally unrecognizable with the Chevy Corvette. What We Know About The Hybrid, All-Wheel Drive C8 Corvette From...

What We Know About The Hybrid, All-Wheel Drive C8 Corvette From Official Documents What We Know About The Hybrid, All-Wheel Drive C8 Corvette From Official Documents

The 2020 Chevrolet Corvette just debuted with the engine in the middle for the first time ever in production form, but General Motors has wasted no time telling us there’s room for more performance. But what form could that take? Thanks to documents obtained by Jalopnik, we actually have some details on how the Corvette team might electrify its...

The C8 Corvette ZR1 Will Be Hybrid And Make 900 HP: Report The C8 Corvette ZR1 Will Be Hybrid And Make 900 HP: Report

We first heard this rumor over a year ago now , but a new report says it’s been confirmed that the hottest version of the new mid-engine Corvette will be hybrid, boosting its output to 900 HP. That’s according to MotorTrend, which gave its 2020 Car Of The Year (TM) award to the new 2020 Corvette, and which I...

Why Motor Trend's Dyno Test Of The 2020 Chevrolet C8 Corvette Revealed Huge But Wrong Power Numbers Why Motor Trend's Dyno Test Of The 2020 Chevrolet C8 Corvette Revealed Huge But Wrong Power Numbers

Back in October, Motor Trend wrote that, during its dyno testing, a 2020 Chevrolet Corvette had made horsepower and torque numbers well above the rated 495 horsepower and 470 lb-ft. The publication concluded then that the car “produces more power than what Chevy claims.” But now in a new follow-up, the team admits that it conducted the testing improperly....

Language