LOADING ...

FUSION’s ‘As American As’ Campaign Captured Diversity of America, Wins Prestigious D&AD Award

David Ford Sep 13, 2017. 0 comments

FUSION’s ‘As American As’ campaign was recognized with a D&AD Award (Design & Art Direction) last week. The campaign, created in conjunction with SS+K, was recognized with the coveted wood pencil in the Photography for Advertising category. Widely considered one of the most prestigious and difficult-to-win awards in design and advertising, D&AD celebrates the finest creativity each year across a diverse range of disciplines.

One of FUSION’s central values has been to champion diversity and inclusivity. Last year, in the midst of a divisive election season, we wanted to showcase the diversity that makes America great. Enter the ‘As American As’ campaign.

For generations the phrase ‘as American as apple pie’ has come to describe and represent the best of American culture. But as the country has become more diverse, so has the portrait America.

We wanted a new generation, the rising mainstream, to put their fingerprints on this quintessential expression of Americana because the truth is, we are no longer simply ‘as American as apple pie.’ We are as American as a cheerleader in a hijab. As American as a Hispanic serving in the military. As American as an LGBT Prom. And as American as Koreatown, Little Havana and Little Haiti.

The ‘As American As’ campaign toured the country with a thought-provoking interactive installation on college campuses that celebrates the changing face of America. A central element was a series of stunning images taken by famed portrait photographer Gillian Laub, see below:

Other David Ford's posts

Seven FUSION Reports Named Finalists for 2017 SPJ Sunshine State Awards Seven FUSION Reports Named Finalists for 2017 SPJ Sunshine State Awards

The 2017 SPJ Sunshine State Awards Finalists were recently announced with seven FUSION reports up for awards across six categories. See below.The Sunshine State Awards recognize quality journalism and are open to all professional print, broadcast and online journalists in Florida, Puerto Rico and the U.S. Virgin Islands. Winners will be announced later this summer.Ether Gene Miller Award for...

New Doc 'Havana Skate Days' Gives Revealing Look At Cuba Through the Eyes of a Young Skateboarder New Doc 'Havana Skate Days' Gives Revealing Look At Cuba Through the Eyes of a Young Skateboarder

“Havana Skate Days” is an intimate portrait of Cuba and its current struggles told through the story of Havana’s nascent skate scene. The film follows Yojany Perez, a young, talented skateboarder trying to grow extreme sports in Cuba, and his tight knit crew of skateboarders. The generational rift between Cuba’s millennials and older generations is exposed as the skaters...

'The Naked Truth: Numbers Game' Wins NABJ Award for Innovation in Investigative Journalism 'The Naked Truth: Numbers Game' Wins NABJ Award for Innovation in Investigative Journalism

The National Association of Black Journalists (NABJ) has announced that “Numbers Game” will receive the 2017 NABJ Gannett Foundation Al Neuharth Award for Innovation in Investigative Journalism. “Numbers Game” is an installment of FUSION TV’s signature documentary series “The Naked Truth.”The NABJ Gannett Foundation Al Neuharth Award for Innovation in Investigative Journalism recognizes groundbreaking journalists in their quest to...

FUSION Announces Launch of Rise Up: Be Heard 2017, an Award-Winning Program to Engage Diverse Youth Around Reporting on Health Issues FUSION Announces Launch of Rise Up: Be Heard 2017, an Award-Winning Program to Engage Diverse Youth Around Reporting on Health Issues

FUSION today announced the launch of Rise Up: Be Heard 2017, the award-winning media training and mentorship program for young people from diverse backgrounds, and officially opened the online application process. The 2017 program aims to empower a new generation of journalists and community advocates living in California’s most underserved areas by providing them with journalism training, mentorship, and...

Suggested posts

Seven FUSION Reports Named Finalists for 2017 SPJ Sunshine State Awards Seven FUSION Reports Named Finalists for 2017 SPJ Sunshine State Awards

The 2017 SPJ Sunshine State Awards Finalists were recently announced with seven FUSION reports up for awards across six categories. See below.The Sunshine State Awards recognize quality journalism and are open to all professional print, broadcast and online journalists in Florida, Puerto Rico and the U.S. Virgin Islands. Winners will be announced later this summer.Ether Gene Miller Award for...

FUSION TV Presents Gripping New Docu-series Murder Mountain, an Investigative Series Exposing the Disappearances and Murders of a California Community FUSION TV Presents Gripping New Docu-series Murder Mountain, an Investigative Series Exposing the Disappearances and Murders of a California Community

MIAMI, FL – SEPTEMBER 21, 2018 – FUSION TV has announced the premiere date for the gripping new six-part documentary series Murder Mountain, set to air September 23, 2018 on Sundays at 10:00pm ET/9:00pm CT. The hour-long series will take viewers on an investigative look into the death and crime that surround the community of Humboldt County, California, a...

'The Naked Truth: Numbers Game' Wins NABJ Award for Innovation in Investigative Journalism 'The Naked Truth: Numbers Game' Wins NABJ Award for Innovation in Investigative Journalism

The National Association of Black Journalists (NABJ) has announced that “Numbers Game” will receive the 2017 NABJ Gannett Foundation Al Neuharth Award for Innovation in Investigative Journalism. “Numbers Game” is an installment of FUSION TV’s signature documentary series “The Naked Truth.”The NABJ Gannett Foundation Al Neuharth Award for Innovation in Investigative Journalism recognizes groundbreaking journalists in their quest to...

FUSION's Network Rebrand Wins Gold PromaxBDA Award FUSION's Network Rebrand Wins Gold PromaxBDA Award

FUSION was recognized at the 2018 PromaxBDA Awards in the Logo Design category for the rebrand of the cable network earlier this year. The PromaxBDA Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design.In January FUSION unveiled a brand refresh with a new logo and on-air look, marking the first time the network updated...

The Root Wins 2018 Excellence-in-Features Award, Deadspin Recognized with Honorable Mention The Root Wins 2018 Excellence-in-Features Award, Deadspin Recognized with Honorable Mention

The Root was recognized this week when the Society for Features Journalism announced the winners of their 2018 Excellence-in-Features Awards.The piece “How Trump Ruined My Relationship With My White Mother ” by Very Smart Brothas Senior Editor Panama Jackson was recognized in the Diversity in Digital Features category which honors coverage of any arts & entertainment, features or lifestyle...

FUSION Sweeps TV Category of Green Eyeshade Awards FUSION Sweeps TV Category of Green Eyeshade Awards

Last week the southern chapter of the Society of Professional Journalists announced the winners of the 67th Annual Green Eyeshade Awards. FUSION swept first, second, and third place in the documentaries/television category.“The Naked Truth” team was recognized with the first place award for their documentary “Undocumented on Campus.” The team also took home the second place award for their...

Jalopnik Recognized with New York Press Club Award Jalopnik Recognized with New York Press Club Award

Jalopnik has been recognized with a 2018 New York Press Club Award.The internet’s most-read car culture site was recognized for its report “The Would-Be Auto Worker Caught Up In A Detroit Prison Snitch Scandal” by Ryan Felton, Jalopnik’s transportation and technology reporter. Felton spent over a year reporting out the story, which was recognized in the Crime Reporting category.An...

FUSION’s Journalism Recognized with Multiple Sunshine State Awards FUSION’s Journalism Recognized with Multiple Sunshine State Awards

Editorial teams from across the Fusion Media Group received multiple Sunshine State Awards including FUSION TV’s “The Naked Truth,” FUSION.net (now Splinter) and Project Earth.The 2017 Sunshine State Awards are presented by the Florida chapter of the Society of Professional Journalists. See the reports recognized below:They were mocked as “The Deplorables” but they changed the face of presidential politicals...

Livingston Awards for Young Journalists Names Two FUSION Docs 2018 Award Finalists Livingston Awards for Young Journalists Names Two FUSION Docs 2018 Award Finalists

The Livingston Awards for Young Journalists and the University of Michigan today announced the 2018 finalists with FUSION being recognized with finalists in two categories. The Livingston Awards, popularly referred to as the Pulitzer for the Young, honor the best professionals under the age of 35 in traditional and new forms of journalism.The documentary “O Girls,” produced by Kimberly...

Education Writers Association Names FUSION Doc Finalist for National Awards for Education Reporting Education Writers Association Names FUSION Doc Finalist for National Awards for Education Reporting

Last week the Education Writers Association announced FUSION was named a finalist for the 2017 EWA National Awards for Education Reporting. FUSION’s documentary series “The Naked Truth” was named a finalist in the broadcast category for its documentary “Undocumented on Campus.” Watch The Naked Truth: Undocumented on Campus Only on FusionRead more ReadDonald Trump launched his presidential campaign by...

Language